Archive for February, 2014

Are You Intellectually Lazy?

Take this simple test that you can do quickly in your mind and you will see if you are intellectually lazy.

Do not try to solve it but listen to your intuition: A bat and ball cost $ 1.10. The bat costs one dollar more than the ball. How much does the ball cost?

A number came to your mind. The number, of course, is 10: 10 ¢. The distinctive mark of this easy puzzle is that it evokes an answer that is intuitive, appealing, and wrong. Do the math, and you will see. If the ball costs 10 ¢, then the total cost will be $ 1.20 (10 ¢ for the ball and $ 1.10 for the bat), not $ 1.10. The correct answer is 5 ¢.

Now let’s look at a logical argument— two premises and a conclusion. Try to determine, as quickly as you can, if the argument is logically valid. Does the conclusion follow from the premises?

All roses are flowers. Some flowers fade quickly. Therefore some roses fade quickly.

This argument is flawed, because it is possible that there are no roses among the flowers that fade quickly. Just as in the bat-and-ball problem, a plausible answer comes to mind immediately. Overriding it requires hard work— the insistent idea that “it’s true, it’s true!” makes it difficult to check the logic, and most people do not take the trouble to think through the problem.

Now lets look at the illistration below and quickly identify which horizontal line is longer.

More than likely you selected line (a) the fact is they are both the same length.

Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.

Failing these minitests appears to be, at least to some extent, a matter of insufficient motivation, not trying hard enough. Our excessive confidence in what we believe we know, and our apparent inability to acknowledge the full extent of our ignorance and the uncertainty of the world we live in. We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.

Those who avoid the sin of intellectual sloth could be called “engaged.” They are more alert, more intellectually active, less willing to be satisfied with superficially attractive answers, more skeptical about their intuitions. The psychologist Keith Stanovich would call them more rational.

Conflict between an automatic reaction and an intention to control it is common in our lives.

The reason for this is because our brain operates on two levels

The distinction between fast and slow thinking has been explored by many psychologists over the last twenty-five years. Psychologist refer to this as System 1 and System 2, which respectively produce fast and slow thinking.

System 1 (fast thinking) is more influential than your experience tells you, and it is the secret author of many of the choices and judgments you make. It also operates automatically and quickly, with little or no effort and no sense of voluntary control.

System 2 (slow thinking) allocates attention to the effortful mental activities that demand it, including complex computations. The operations of System 2 are often associated with the subjective experience of agency, choice, and concentration. System 2 takes over, overruling the freewheeling impulses and associations of System 1.

An important note here is, if you are intellectually lazy you are more susceptible to marketing and sales tricks that play on the fact that 80% of folks are susceptible.

There are two takeaways from this as I see it. One being the obvious “think through your next purchase before you buy” and the other is the less obvious “if you’re a internet marketer and can put together a sales funnel that only engages the the fast thinking part of one’s mind you stand to create a powerful tool that can become irresistible to the majority.

If you like this article please share because many folks are just not aware of their incorrect assumptions.

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Thanks for reading and by-all-means leave a comment. I would love to hear your take-away…


The Easiest Way to Set Up “WordPress”

As I indulge deep into the boules of WordPress I have noticed many instructions for installing word press refer to manually installing the program/platform into your designated hosting company. The instructions include downloading a FTP and then accessing your hosting sites control panel so you can upload the WordPress (once you have given your hosting company the URL for your new site). This usually means that you would have to first, find a name that hopefully is keyword enriched and then give that URL (name) of your new website/blog to your hosting company.
Many WordPress instructions offer yet another site to select your websites name and then would refer you to a hosting company to park your WordPress. Now, I owned a construction company for many years before I got into internet marketing and one of the things we always tried to do was to keep things simple and eliminate the blame game. We would do this by grouping multiple tasks with one trade for example: We would always have the granite guy install the sinks if one was required. We did this because if a crack mysteriously appeared then we knew exactly who to call to fix the problem. This also eliminated the blame game.

I have now created three WordPress websites. One site I paid someone to create which was expensive and easy, however when the site went down I ended up having to search high and low to figure out what the problem was because I did not want to pay the programmer anymore. As it turned out the site’s name (URL) was through one company like “GoDaddy” and the hosting company was with Network Solutions and the email for the site was generated through another company called EasyCGI. I never understood why however in the element of time I just moved on.
The second WordPress website I created manually which means I had to download the FTP and once again reach out to “GoDaddy” for the URL (name of the site) copy the code information and post it to my hosting company that was going to host the website. I also had the hosting company provide me with email service. Now this was great however this hosting company is in the UK therefore support usually takes 24 hours and was not available on the weekends. This is extremely frustrating because like everyone else in the world “I want it NOW!”. Since all of this was so new to me the set up took a lot of time just to make sure I was getting it right, not to mention I had to wait another 24 hours before my WordPress site would be visible online. To this day I cringe at the thought of having to get support from this company.

Now that I am a little more savvy in the arena of WordPress I thought I would apply my new skills with the same approach I used when I was a General Contractor to set up my third website and group as much as I could with one party. So I found a hosting company that offered URL selection, hosting, email and most importantly 24/7 support and was located in my time zone. Setting up WordPress was never so easy “One phone call and 10 minutes later I had all three setup and within two hours I was posting my first blog on my new site which included a hiccup where I had to call the Hosting company back and they ended up having to reinstall WordPress, which was amazing because I would have never figured out the problem.
The moral of the story is:, if you want to set up a WordPress site find a hosting company that offers URL selection, hosting , email and most importantly 24/7 support and just have them do it. BTW did I mention the support is FREE. Just another no brainer!