Viral Marketing Archives

The Rules Of Marketing Have Changed

Marketing used to be about interruption. For example we would be driving to work listening to our favorite song or talk show and then out of nowhere a commercial comes on advertising something you don’t need or want. You just want to go back to what you were listening too…The same holds true for TV… In fact we have become so accustome to interrupt marketing that we have learned to tune this type of marketing out. It seems the more commercials that interrupt our lives the less we pay any attention…I think it’s amazing how we can hear something and not really be hearing anything almost like static fuzz on a TV (boy I just dated myself)… Yet many companies refuse to give into the new methods of marketing. It’s even in our email boxes, textarketing and let’s not even talk about the interruption of the sales call (who thought of this and what was going on in his/her mind?)Business relation
The times are changing and you are beginning to see it everywhere. I remember one time several years ago I was buying couch for my home and I wanted a piece of the fabric so I could pear other items in my living room. I had to pay $15.00 bucks for a sample… I recently purchased another couch at the same store and a fabric sample was free, in fact came with it and didn’t even have to ask for it…
We are now in the permission based marketing era… No longer do the old rules have the effect or results they used to. We despise interrupt marketing. If I want to know about a product you better have some information up on the internet so I can do my research. And if you want my real attention tee up a eBook, free trial or even better get to know me and educate me on what products are out there, how they are different and what would be the best buy for me and my needs..
Engagement is the new rule for marketing today. And if you are marketing you better understand your client and where their pain points are. You must be willing to explain their pain in a story that resonates with them and what their life will be like when there pain is gone, and the quickest and easiest way to solve their problem is this crazy product that just happens to be what you’re selling. Everyone wants a story. Stories are shared today if they are good, and sharing is huge in today’s social media world. Marketing success today is reaching someone who is in pain, sharing a story that resonates with them about their pain, providing them with a product that solves their pain and then get them to share their story with their friends. When you do this in the social media world, the opportunities are endless.iStock_000024303246XSmall
Give the house and lease the land.. Giving free trials, samples and test runs are bigger than ever and will continue to grow. We are moving into this world of engagement where stories are shared and teaser products are free, relationships are built and then products are sold.
Understanding the market awareness and the type of persona you are marketing to is a crucial part to the path of a successful marketing campaign. You need to break through the noise and stand out. By understanding the market awareness you can come up with content that is fresh and never heard before which is engaging by its own right. Understanding the persona you are marketing to help you target your campaign with laser accuracy.
I have been researching the new ways of marketing and found the above to be helpful (so says my friends). If you are interested in keeping up with fresh marketing tips and Social Media Engagement based marketing then get on my mailing list so you don’t miss out… Just content no interruption.

If you have experienced setbacks in your internet journey I would love to hear about them, so feel free to comment. Otherwise Follow me on my journey as I become a master of internet marketing by signing up to my blog (take notice to my handy work “the social buttons”) and social sites.
Have a great day!

p.s If you liked this article please share, I’m pretty sure the share button works 😉


Pin It

If your ultimate goal, when using YouTube is to pave a way to fame and fortune, and to have your videos viewed by millions of people then getting views would be the main goal.

One of the best ways is to build your audience is to build your subscriber list because they represent a starting point for the number of views each new video will receive. A lot of people using YouTube don’t really see the subscribe feature as all that important so there is a certain amount of indifference as to whether they are a YouTube friend with someone or not. This, however, can work to your advantage. Recently, YouTube has implemented a new  feature: when you first log in, you have a choice to view new videos posted by people you’ve subscribed to, or to see all the activity by your Friends which means that simply by being “Subscriber Friends” with another You Tuber!

For years people have been sending out spam asking people to subscribe to their channel. Many YouTubers are resistant to such spam. Even if they like your videos, they are not necessarily going to jump on that “Subscribe” button. The reason is basic human nature: it’s an action they have to consider and, let’s face it, inaction takes less effort than action. And once they cruise by that subscribe button, there’s little chance they’ll ever think of coming back to it therefore a great way is to just tell them to subscribe in your video or with annotation.

Another great feature YouTube has is in the comments section, because now you can create a Video response and it gets sent as a email directly to the creator…If you post a comment you will see it right on the page so if you want other peps to see your comments then you would post it in writing and if you want to send a message directly to the creator then “Create a video response” and it will go directly to his email inbox.

If you are into maximizing your traffic then these two tid-bits should be a real treat.

It would just be wrong for you and your business not to subscribe to my channel on YouTube and my blog because I only give content you can use that will help you build your business.

Subscribe to my YouTube channel by clicking here (which is one of my videos) then just click the subscribe button and the next time I post a new video you will see this when you log onto your YouTube account.

Subscribe to my Blog by just filling out the form to the right so you will be included the next time I share some cool viral marketing tips.

BTW, please comment below and share this with your friends.


P.s. If you’re interested in learning more about Viral Marketing and getting a first look at my new website just put that in the comments section below.

Viral Marketing, What is it really?

Unless we find a cost-effective way to get our message out, we are doomed. We can no longer survive by interrupting strangers with a nuance of messages about a product they’ve never heard of, using techniques that annoy them.

Folks have too little time and too much power to stand for this much longer therefore we need new ways to promote our business.

Viral marketing is an idea that spreads–and an idea that while it is spreading actually helps market your business or cause.

There are two kinds of viral marketing: The original viral marketing is the product where a self-amplifying cycle occurs. Hotmail, for example, or YouTube. The more people use them, the more people see them. The more people see them, the more people use them. The product or service must be something that improves once more people use it.

A second kind has evolved over the last few years, and that’s a marketing campaign that spreads but isn’t the product itself for example: a poster of Barack Obama was everywhere, because people chose to spread it. It was viral and it was marketing (because it made an argument–a visual one–for a candidate.)  Viral_marketing_principles_size485

It took 40 years for radio to have ten million users. It took 15 years for TV to have ten million users. It only took 3 years for Netscape to get to 10 million, and it took Hotmail and Napster less than a year.


Why should we care?  Because you don’t have to wait for a viral idea to happen organically or accidentally. You can plan for it, and make it happen.


In the old days we’d run ads, interrupt people with unanticipated, impersonal, irrelevant ads and hope that they’d buy something. And sometimes they would. For the most part this old way is becoming obsolete and new rules of marketing are taking shape.


Instead of causing one-way interruption, marketing is now about delivering content at just the precise moment your audience needs it.


Fortunately, there are already proven techniques you can use to identify, launch and profit from ideas that can be turned into viruses. There’s a right and a wrong way to create them, and more important, the care and feeding of your idea can dramatically affect its potency.


The key steps to building a virus are:

  1. Create a noteworthy online experience that’s either totally new or makes the user’s life much better. Or make an offline experience better/faster/cheaper so that switching isn’t worth the hassle.
  2. Have the idea behind your online experience go viral, bringing you a large chunk of the group you’re targeting WITHOUT having to spend a fortune advertising the new service.
  3. Fill the vacuum in the marketplace with YOUR version of the idea, so that competitors now have a very difficult time of un-teaching your virus and starting their own.
  4. Achieve “lock in” by creating larger and larger costs to switching from your service to someone else’s.
  5. Get permission from users to maintain an ongoing dialogue so you can turn the original attention into a beneficial experience for users and an ongoing profit stream for you.
  6. Continue creating noteworthy online experiences to further spread new viruses, starting with your core audience of raving fans.


It’s Possible To Dramatically Increase The Chances Your Idea Will Catch On And Spread.images


This is the great part. Once you understand the fundamentals behind the development of a viral idea, you can unleash your own.


Just because viral ideas usually spread through unknown means or accidental events doesn’t mean that there isn’t a science to building and managing them.


You can invest in designing your product to make it virus worthy. Then if you understand the eight elements of the viral formula, you increase your chances of spreading your idea every step along the way, therefore:



  1. 1.      Make it virus worthy. If it’s not worth talking about, it won’t get talked about.


  1. 2.      Identify the tribe. You won’t get the full benefit of a viral idea until you dominate your tribe.


  1. 3.      Expose the idea. Expose it to the right people, and do whatever you need to do to get those peopled deep into the experience of the idea as quickly as possible. Pay them if necessary, especially at the beginning. NEVER charge for exposure if you can help it.


  1. 4.      Figure out what you want the sneezers to say. You’ve got to decide what you want the sneezers to say to the population. If you don’t decide, either they’ll decide for you and say something less than optimal, or they won’t even bother to spend the time.


  1. 5.      Give the sneezers the tools they need to spread the virus. After you’ve got a potential sneezer, make it easy for him to spread the idea. Give him a way to send your idea to someone else with one click. Let me join your affiliate program in sixty seconds or less. Reward the people I spread the virus to, so I don’t feel guilty for spreading it.


  1. 6.      Once the consumer has volunteered his attention, get permission. The goal of marketer is to use the virus to get attention, then to build a more reliable, permanent chain of communication so that further enhancements and new viruses can be launched faster and more effectively, under your control this time.


  1. 7.      Amaze your audience so that they will reinforce the virus and keep it growing. Where are the Cabbage Patch Kids? Why do some viruses burn out more quickly than others? The simplest reason is that marketers get greedy and forget that a short-term virus is not the end of the process, it’s the beginning. By nurturing the attention you receive, you can build a self reinforcing virus that lasts and lasts and benefits all involved.


  1. Admit that few viruses last forever. Embrace the lifecycle of the virus. Cats was a terrific success on Broadway. But even great shows don’t last forever. By understanding that the needs of the virus change over time (and that the benefits received change as well) the marketer can match expenditures to the highly leveraged moments.


I look forward to your comments as well as the results of my search for the “Secrete Viral Formula”